In particular, it seems the tougher punishments are failing to stop motorists posing for a selfie while driving, as the Metro reports.
According to research by Halfords Autocentres, 5% of motorists also admitted they use image messaging app Snapchat while driving, which equates to 1.5 million drivers.
The research found that the age group most guilty of taking selfies at the wheel was those aged 18-24, with 7% of drivers in this age bracket admitting to it.
However, perhaps surprisingly, Snapchat is used the most by motorists in the 25-35 age group, with 13% admitting to using the app while driving.
Earlier this month, the punishment for being caught using a mobile phone at the wheel doubled from a fine of £100 and three penalty points to a £200 fine and six penalty points.
The move followed research which revealed mobile phone use among motorists was increasing.
But it seems the tougher punishments are not enough of a deterrent, as nearly a third (32%) of drivers aged 25-35 said they have continued to use their phone while driving, despite the introduction of the new rules.
When it came to car owners, BMW drivers were the worst Snapchat offenders, with 14% using the app at the wheel, while Lexus drivers were found to take the most selfies (15%).
What do you think will deter people from using phones at the wheel?