The study, which focused on rural, single lane carriageways with a 60mph speed limit, revealed that more experienced drivers are aware that it is not always safe to drive at or near the speed limit.
Just 7% of drivers break the speed limit on rural roads with a 60mph limit, and the average 'free flow' speed (when there is no congestion) on 10 of Britain's deadliest roads ranges from 40 to 49 mph.
But Quartix also warned that younger drivers -- who don't always have the knowledge to drive at the speeds set by more experienced drivers -- are often taught to drive 'to the limit' and this is influencing their driving behaviour on rural roads.
The company's chief executive, Andy Walters, said: "This research shows that experienced drivers are ditching the statutory speed limit and driving at what they consider to be a safe speed on rural roads.
"The problem is young drivers are often taught to drive 'to the limit' and this, put simply, is dangerous and often life threatening.
"In many ways, parents telling their children to 'stick to the speed limit' is the worst possible advice they can give."
The research suggests that young drivers need more education on the dangers of rural roads.
Do you agree with the findings? Or do you think young people are more cautious on the roads?