New research from Kwik Fit has revealed the pothole damage repair bill totalled £684m last year, Fleet News reports.
Of the 6.3 million drivers who suffered pothole damage, an average of £108.60 had to be paid out for repairs to tyres, wheels, suspension, exhaust or other bodywork.
The Annual Local Authority Road Maintenance (ALARM) survey found that the majority of this financial burden falls on motorists.
The survey showed that only £13.5m has been paid out in compensation in England and Wales. This accounts for just 2.1% of the total cost of damage.
Pothole damage is more likely to need repairs in Yorkshire & Humber and London, with 37% and 35% of drivers requiring repairs, respectively.
Kwik Fit discovered that the region where drivers had the greatest collective financial impact was in the South East, with drivers having to pay a staggering £108,149,130 to repair damage caused by potholes. Drivers in London followed, with potholes causing a total of £91,368,450 worth of damage.
While being aware of the financial constraints on UK councils, Kwik Fit's communications director, Roger Griggs, noted: "This research shows the financial burden being placed upon individual motorists.
"And that's purely the repair bill – it doesn't take into account the inconvenience to people having their cars off the road for repairs."
Griggs warned: "Sometimes damage won't appear obvious immediately, so we encourage anyone who has hit a pothole to keep checking their tyres and wheels in the days afterwards."
He also encouraged people to report any potholes they come across.
Do you report potholes you see?