A police campaign across England and Wales aimed at stopping drivers using their mobile phones has begun, according to the RAC.
The week of operations, running from Monday 14th through to Sunday 20th November, follows the announcement of Government plans to introduce harsher punishments for motorists caught using their phone at the wheel.
Under the new proposals, drivers caught using their mobiles won't be given the option of taking a remedial course to avoid getting points, and the points and fines will double, from three to six points and from £100 to £200.
The National Police Chiefs' Council (NPCC) is leading the week-long crackdown. The campaign will include operations such as:
• Dedicated patrols consisting of officers using unmarked vans, helmet cams, high-seated vehicles and high vantage points to catch offenders.
• Educating people on the risks by combining shifts with police officers and paramedics.
• Displaying 'Leave Your Phone Alone' messages on variable message signs on prime commuter routes.
• Targeting repeat offenders through the use of pilot schemes involving community spotters.
• Releasing powerful social media videos and messages to warn and inform the public.
NPCC's lead for roads policing, Chief Constable Suzette Davenport, commented:
"Tackling mobile phone use by drivers requires police enforcement using new technology and tactics to maximise the numbers of people we can stop, combined with strong effective penalties and creative national campaigns to make driving distracted as socially unacceptable as drink driving."
Davenport urged drivers to not put others at risk by ensuring they keep their eyes on the road and their hands on the wheel.
A similar campaign ran in May this year, with 2,323 offences detected.
Do you think this campaign will deter drivers?