Tesla chief executive Elon Musk is seeking software engineers to drive the company's autopilot programme forward.
"We are looking for hardcore software engineers. No prior experience with cars required," Musk tweeted.
He added that he would interview possible candidates personally. "Autopilot reports directly to me. This is super high priority," Musk said.
Tesla entered the race to develop and create self-driving cars with the launch of a software update for its Model S electric cars, which allows the cars to change lanes themselves, as well as find a parking spot and parallel park.
Apple is also working on a self-driving car and Google hinted last year that it would be able to deliver self-driving cars to the public in 2016. Musk has said that full automation of Tesla's cars should be possible in three years. Traditional car-makers Audi, BMW, Ford, Mercedes-Benz and Volvo are all working on self-driving systems for their cars, too.
When it comes to automotive technology, self-driving cars are all the rage, but many are concerned about the safety of such vehicles.
A recent study has revealed that self-driving cars are more accident-prone than traditional ones – something that Google actually denies, since the self-driving cars don't actually cause the accidents.
Cars on autopilot are five times more likely to be involved in an accident than traditional cars and their passengers are four times more likely to suffer injuries, the study from the University of Michigan's Transportation Research Institute found.
However, the authors of the report do not contradict Google's claims and agree that self-driving cars do not cause the crashes. They also found that injuries involving a self-driving cars tend to be less serious than in regular car crashes.